[This is another article that will be appearing in AzerNEWS in Baku]
Recently I’ve been getting into conversations with people about what is “right coffee” and what is “wrong coffee”. Now I must admit I am very opinionated about this subject and there are very good reasons for my opinion, of which I will share with you now.
Let’s start with the terms “right” and “wrong”. Doing the right thing is usually shown by the action one takes. Having good intentions without the proper follow-up is not enough. It is having the right intentions and right action that usually makes an action right. Now a wrong action is usually the opposite. This worse action is the one that usually brings short-term results or no results and in the long term yields more harm than benefit.
So, what does this philosophical discussion have to do with coffee?
Everything!
In the coffee industry there are large manufacturers that are interested in only one thing, money. This coffee is known as “C” coffee or commercial coffee, now isn’t that appropriate… They pay the cheapest price for coffee, leaving the farmers and their families with a sub-poverty existence. They use unhealthy growing practices, then roast and in many cases make soluble (instant) coffees that are in turn quite unhealthy and are very far from the natural original coffee bean. If that isn’t enough these same companies buy over half of the green coffee in the world and control most of the world’s coffee sales. And the worst of all of this is that the quality, the actual taste of this coffee, they produce is much worse than that of natural coffee.
So, if a coffee is bought at grossly exploitatively cheap prices, is unhealthy and tastes weak, artificial or just plain awful in the cup I would call that… “wrong coffee”.
Diametrically opposed to commercial coffee is the small part of the coffee industry called specialty coffee. Specialty coffee has certifications; organic coffee, fair trade coffee, shade grown, Utz, Rainforest Alliance, 4C, even bird-friendly coffee certifications. These certifications address everything from unfair wages of the farmers, to the ecological impact of coffee farming, to organic and health issues, to the actual taste of the coffee. Specialty green coffee beans cost upwards of two to three times or even more than the price of commercial coffee ensuring a much better living for the farmers. And the most important thing is that specialty coffee taste natural and far, far better than commercial coffees.
So, if a coffee is bought at fair prices, is grown with the ecology in mind, is healthy and tastes great, then I would have to go out on a limb here and say that that is “RIGHT COFFEE!” So, it is therefore the opinion of this humble servant of the coffee industry that specialty coffee is right coffee…
And where can you get this right coffee, at Traveler’s Coffee of course! Traveler’s Coffee is proud to be a member of both the Specialty Coffee Associations of America and Europe. You can find information on these wonderful associations at http://www.scaa.org and http://www.scae.org.
If you want to know about their certification systems please check the following website: http://www.scaa.org/PDF/SustainableCoffeeCertificationsComparisonMatrix.pdf
And as usual for more information check out our website at www.travelerscoffee.ru and I have a funky blog called “Coffee In Siberia?” you can check out too at http://coffeeinsiberia.wordpress.com